About the campaign

Did you know 10 million Americans are affected by various forms of Retinal Degenerative Diseases (RDD)?

It doesn’t have to be this way.

#HowEyeSeeIt is a multi-faceted campaign brought to you by Foundation Fighting Blindness, the world’s leading charity advancing research on retinal degenerative diseases. Over the last 45 years, more than $700 MILLION has been invested in research and health education about retinal disease.

#HowEyeSeeIt is rallying changemakers to


crucial funds

beat rdd
for good

Join us in making good go viral.